Whether or not you’re new to business, its marketing aspect probably makes your head spin. Things have definitely changed a lot since the dawn of the digital era, even though it happened basically yesterday, and business marketing has almost completely gone ones and zeros nowadays. If you aren’t up to date on the latest marketing trends, you ARE losing business – and this is not an overstatement.
Creating an Impactful User Experience
The customer is always right! The audience will always be the focal point of marketing. Your primary goal, therefore, is to offer a unique user experience, make them engage with your brand name, values, technology and products, and build a lasting relationship with your company.
This is by no means an easy task. A lot of research is required in order to pick your strategies so that they appeal to the audience of your market.
User experience is refined by polishing content, improving communication channels and creating an intuitive and distinctive user interface on your website and mobile app.
A Good Content Strategy
Having unique content will undoubtedly have a substantial impact on your target market, increase organic traffic and improve SEO rankings. The modern audience would much rather read an engaging blog entry or watch a video than read a generic text about a product or deal with pop up ads. In fact, the “80/20 rule” says that 80% of the content should not be about the product itself – and this actually works!
If you host periodical campaigns, a helpful tip is to make the content of campaigns evergreen – while this certainly shortens the time needed to create new content from time to time, having consistent elements will help build brand recognition among customers.
Most importantly, investing in a credible SEO solution is always a smart thing to do. An SEO audit will measure certain aspects of the website and recommend technology, content, and device optimizations to improve visibility in search engine results.
Social Media Presence
Rough estimates say that around 2.6 billion people in today’s world use some form of social media. This platform has an enormous potential to increase the visibility of your company. Create and moderate pages on as many relevant social networks as possible – most of it is entirely free of charge – because viral content can spread around the world virtually overnight. In other words, not having a Facebook, Twitter, Google+ or Instagram account for your company means you’re certainly missing out.
Instant messaging is also becoming the next big thing in the industry. Recent research has shown that the audience is more likely to follow a link received via an IM app than they would through a regular email marketing campaign.
While clean and simple is still the way to go in 2018, there’s been a noticeable shift in the scale of things for quite some time now. Some researchers indicate that as much as 60% of Internet traffic is initiated from mobile devices today and this is the main reason it’s important to focus primarily on mobile phones, tablets, and even smartwatches. In other words, not catering to the mobile market is an equivalent of business suicide. As having a mobile-optimized website dramatically affects your Google and other search engine rankings in a positive manner, it is logical to conclude that merely ignoring the mobile market would make some serious damage to your business and brand.